Stand Out and Sell More

Zombie-Proof Your Business: Nov to Dec Mastermind

AI is turning copy into zombie-speak. And it's hurting your writing, reach and income. Learn how to stand out, lure in & sell, sell, sell!

52% of consumers tune out when they feel AI wrote the content.

Think your audience can't tell? Think again.

77% of marketers believe their AI content is emotionally resonant.

Only 33% of audiences agree.

Hosted by Karen Salmansohn

2 million books sold · Substack bestseller
Award-winning Creative Director

Be YOU-ier. Be unforgettable. It’s better for your business.

Bring my business back to life →

Two months. 4 Sessions. Only $397.
Or 2 payments of $220

Nov 13 · Nov 20 · Dec 4 · Dec 11 (11am ET to 1pm ET)

My work has been featured in

Oprah The New York Times Psychology Today TIME CNN Fast Company Business Week Today The View

AI has made it easier for everybody to look polished and churn out content.

But it raises the big question every business owner is asking.

How do you STAND OUT and LURE IN within a sea of sameness?

Answer…

You Zombie-Proof your business!

In this mastermind, I'll help you
find the most valuable, memorable, irresistible parts of you… and morph it into a 6 to 7 figure business.

I’ll help you clearly see: Your you-ier ideas. Your you-ier stories. Your you-ier voice. Your you-ier way of solving problems.

Learn what to keep, toss and sharpen, so you can turn lurkers into fans, fans into buyers and buyers into groupies.

WHY ME?

2 million books sold.
90K+Substack subscribers.
1.5 million followers.
I know how to get people to pay attention. Now I’ll teach you how.

Before I wrote bestsellers, I spent a decade in advertising as a Creative Director and copywriter at JWT, Y&R and McCann. I won CLIO awards, plus a whole bunch of other awards for my copywriting and design.

My actual superpower: figuring out what makes a product or service different from everything else, then making people notice it and want it.

Big brands paid me big money to help them stand out and sell. So I applied these same strategies to my own writing career.

The result?

I've sold over 2 million books, written columns for Oprah and Psychology Today, and built a Substack bestseller with 90K subscribers.

Now I'm excited to share my superpower for earning
6 to 7 figures with YOU!

Yes! Zombie-proof my income!

$397 or 2 payments of $220
Nov 13 · Nov 20 · Dec 4 · Dec 11
Fridays at 11am ET to 1pm ET

"Karen gave me strategies which quadrupled my course income, and doubled the SEO traffic to my website! At this point she's my number one go-to business consultant!"

Kristine Carlson
Co-author, the Don't Sweat the Small Stuff series

THE PLAN

Four Fridays. Spot. Sharpen. Sell. Grow.

Friday #01 | Nov 13

SPOT

Find the gold you've been overlooking, and the opportunity hiding inside it.

The thing clients always thank you for. The story people repeat back to you.

The opinion you keep softening.

The skill you dismiss because it's easy for you.

The idea you shoved into a Google Doc while you worked on something less interesting.

By the end: you'll know what deserves your attention first.

Friday #02 | Nov 20

SHARPEN

Make your difference impossible to miss.

Your positioning, your offer, your bio, your About page, your headlines and how you describe what you do. Sharpened until the right person reads one paragraph and thinks, "Wait. That's my person."

Not louder. Not fake-weird. Not oversharing because somebody on LinkedIn said vulnerability converts. Just more recognizably, memorably you-ier.

By the end: people will have a much clearer reason to remember you and choose you.

Friday #03 | Dec 04

SELL

Turn what makes you different into what makes you money.

What people actually want from you. What to charge more for. What to stop selling. What needs a better name.

What you're giving away that people would happily pay for.

And what your customers are practically begging you to create while you're busy creating something else.

We find what makes you YOU-ier, and makes people want it, then we put a price tag on it.

By the end: you'll see a clearer path from your unique value to actual revenue.

Friday #04 | Dec 11

GROW

Get more of the right people finding you, remembering you and buying from you.

Substack, Notes, email, social, collaborations, referrals. Maybe even the thing that was working beautifully until somebody on Instagram declared it dead. Plus how to use AI as an employee, not a replacement personality.

The goal isn't more content. The internet will survive without another carousel. The goal is more of the right you, in front of the right people.

By the end: you'll know what to grow and where to put your energy.

"What blows me away is the amount of personal attention she gives everybody! I've recommended her MasterMind to friends, and they each found Karen's help to be life changing!"

Faith Poe
Past masterminder

Ready to become profitably you-ier?

Here's everything you get:

8 hours of live Zoom mastermind time
Four 2-hour Friday sessions
Hot Throne time every Friday
My eyes, ideas and feedback on your actual business.
Replays of every session
Can't make it live? Email me your questions, I'll answer them, and you'll get the recording.
A small room
Just 12 people. Because this only works if I can actually pay attention to you.
BONUS: Free lifetime access to my $499 Make Profitable Courses program
Everything you need to create, launch and sell your own course.
Your Swag Bag: copy I write for you
During the 4 sessions, I will often write something for your business. Your About page, bio, offer description, Substack welcome email or sales page. Your pick.
BONUS: Private Substack + Instagram group chats
Get engagement support on your posts, ask questions between sessions, and cheer each other on.

You're basically getting me on retainer for 2 months, for less than a private session.

Zombie-Proof Your Business

A 4-Week Mastermind with Karen Salmansohn

Fridays · 11am to 1pm ET

Nov 13 Nov 20 Dec 4 Dec 11

(No session on Thanksgiving week)

Only 12 seats

$397

or 2 monthly payments of $207

Yes, Zombie-Proof my business

Safe & secure checkout · Visa · Mastercard · Amex · Discover · PayPal

Bring a friend: when someone you refer joins, you get a free 30-minute private session with me.

Note: purchase is final, because seats sell out and your seat holds a spot someone else could have taken.

ONLY 12 SEATS

When those seats are filled, they're filled. And there's no more room. So hurry!

Grab my seat

Praise from Pros

Marie Forleo | NYTimes Bestselling Author

Karen is a creative force of nature. I simply adore her.
Kristine Carlson | NYTimes Bestselling Author

Karen Salmansohn is the first person I've ever worked with that actually improved my traffic and monetization on my website - as well as upgraded my branding. Karen can help you brand and market yourself and your business in the way you want to be seen--Park Avenue style.
Seth Godin | NYTimes Bestselling Author

If you're not happy with what you're getting, maybe you need a whole new plan. Karen Salmansohn offers you one. Start now.
Goldie Hawn | Award Winning Actress & Founder of The Hawn Foundation

Karen Salmansohn is a big brain in high heels.
Tony Hsieh | Founder of Zappos

Karen Salmansohn is wildly creative and highly innovative… a creative genius of sorts.
Jon Stewart, Emmy Award-winning host of The Daily Show

Karen Salmansohn has the wit and sass of a stand up comedian.
Jen Sincero, NYT bestselling author, You Are a Badass

Karen, you're brilliant and ballsy and HILARIOUS.
Tim Ferriss, NYT bestselling author of The 4-Hour Workweek

Karen offers research to help you bounce back to an even higher level than your previous bests.
Tony Robbins

Salmansohn reminds us we are in charge of our own destiny. Funny, profound and heartfelt.

Bring me your business

I’ve built an online business that brings in six to seven figures.
Let me show you how.

Wherever you are…

Just starting? I'll help you build it right from day one.
Been at this for twenty years? I'll help you find the gold you've stopped noticing.
Have an audience but no offer? I'll help you create one people actually want to buy.
Have an offer but not enough audience? I'll help you get it in front of the right people.
Doing pretty well? I'll help you find the next level hiding inside it.

I've built it all for myself… and thousands of clients.

I'll show you, step by step, how to create, launch and sell your products and services. This isn't a course where everyone gets the same worksheet. It's an interactive mastermind where I work on your business, at whatever stage it's in.

Bring me your Substack

I grew my Substack, The Stand Up Philosopher, to 90K subscribers and a bestseller badge… in under two years.

Imagine…

Waking up to "You have a new paid subscriber" instead of crickets.
A stranger restacking your post with one line: "You have to read this."
One of your Notes taking off, and hundreds of new readers following you home.
Readers choosing your Substack, even though 20 other writers cover the same topic.
Finally getting paid for the thing that comes so naturally to you that you forgot it was special.

That's what this is for.

Learn my insider secrets on how to create posts, essays, emails, and paid offers that people crave. Grow your audience, traffic, impact and income.

Real people, real results, real happy-dancing

Save my seat

Four sessions. Two months. Only $397.
Or 2 payments of $220

Fridays at 11am ET to 1pm ET:
Nov 13 · Nov 20 · Dec 4 · Dec 11 · Only 12 seats

Stop throwing spaghetti at the wall. Find your meatball.

Most smart people I know do the same thing. They throw spaghetti at the wall. A new offer. A new freebie. A rebrand. Something on TikTok, because somebody said TikTok. And they hope something sticks.

AI makes it worse. It's a spaghetti machine. It'll hand you 47 ideas before lunch.

But AI can't find your you-ier meatball:
the one idea, offer or story that's most uniquely yours. The one people will happily pay for.

I can.

It's what I've done my whole career. And I'll train your IA, your Inner Awareness, to spot it too. Less spaghetti. More meatball. More money.

Help me find my meatball

Most masterminds teach you how to use AI.

I'll teach you how to use your IA,
your Inner Awareness.

So you know exactly what makes you you-ier, and how to use it to stand out and lure in.

Everybody gets Hot Throne time.

I start each session by teaching a short, useful lesson. Then we get to my favorite part: the Hot Throne.

Why a throne? I was going to call it the Hot Seat, but that sounded too scary. And truly, it feels like being royalty for a little while. You get my full, loving attention on your business.

So bring me the real thing you're wrestling with:

Your website, your offer, your pricing, your Substack
Your new idea, or your old business that's gotten stale
Your "Nobody's buying this and I can't figure out why"
Your "I have 14 ideas and don't know which one to do"

Everyone gets time on the Hot Throne in each of our 4 two-hour sessions. I'll show you how to upgrade your business or Substack, the way I'd edit a manuscript:

Keep this. Kill that. You're burying the good part. This sounds like everybody else. Why aren't you selling this? There's the meatball!

You'll learn from your own turn and from everyone else's. Seeing somebody else's blind spot has a funny way of making your own visible.

Everybody gets a Swag Bag.

Pick something you need written.

About page
Bio
Offer description
Substack welcome email
Sales page

You give me your page/copy you want polished up you-ier. I write it.

Who's writing it?
A CLIO-winning ex-Creative Director from JWT, Y&R and McCann. The person who's written copy that sold 2 million books.

What would that normally cost?
A lot more than this whole MasterMind.

What do you do?
Copy. Paste. Publish.

Yes! I want my swag bag

"Thank you Karen for alerting me to the many blind spots I had in marketing my courses, which were costing me money. You clearly pointed out a range of money-making opportunities. I'm grateful and speechless. I wish I had come to you sooner."

Dr. Annie Kaszina
Coach and author

BETWEEN FRIDAYS

Your MasterMind doesn't end when Zoom does.

You also get two private group chats, full of people who actually want you to win.

Your Substack group chat

Post your newest essay or Note, and get your fellow MasterMinders liking, commenting and restacking it.
Ask "Does this headline work?" before you hit publish.

Your Instagram group chat

Drop your new post or Reel, and get likes and comments right away, when it counts most.
Get quick gut-checks on captions and graphics.
Share wins, panic and memes. Mostly wins.

Engagement → Visibility → Followers → Sales

Your fellow MasterMinders become your cheerleaders. And cheerleader energy is contagious.

Maybe you're thinking…

"But I'm just starting."

Great. Let's keep you from building six months of beige before we fix it.

"I'm not a writer."

This isn't a writing mastermind. We're working on your business.

"I'm not sure what my 'you' even is anymore."

That's literally the first Friday. You're exactly who this is for.

"I've been doing this for years."

Great. You have years of stories, clients and clues for us to mine.

"I use AI all the time."

So do I. But I use it very carefully. This is not an anti-AI club.

"I have too many ideas."

Oh, hello. You're my people. Bring the spaghetti. We'll find your you-ier meatball.

Okay, I'm convinced. Save my seat

Four sessions. Two months. Only $397.
Or 2 payments of $220
Nov 13 · Nov 20 · Dec 4 · Dec 11 · 11am ET to 1pm ET

$8,000 launches. 6-figure results. Followings through the roof.

"I am just starting out, with a new website, and thanks to Karen and her brilliant brain I was able to earn over $8,000 in my first course launch. Her lead magnet tips quickly brought me 200 new subscribers in 2 weeks."
Josselyne Herman Saccio
"Thanks to Karen's Make Profitable Courses Program, I earned $4,200 in revenue on my Beta Launch of my very first course, to a very limited audience, in just a few quick months."
Molly Watts
"Since joining her MasterMind I always feel in flow with my business. I wish I had signed up sooner."
Melissa Davis
"With Karen's MasterMind I learned success isn't about luck… but strategy. Karen not only boosted my business and income with 6+ figure results… she boosted my confidence too!"
Jennifer Hill
"I would have been way off base had I not talked to Karen first."
Patricia Brooks, MSN, APRN
"Karen helps you understand what's in your way of success."
Vanessa Cameron
"Karen's skill level is tops! Definitely worth the investment."
Theresa Stahl, RDN, LDN
"Thanks for being someone who goes the extra mile helping people!"
Camille Virginia

The difference between a good business & a great business is usually a few invisible things you can't see.

Not because you’re not smart and creative.

It’s simply because…

It's tough to see your own problems when you're so close to things. In the same way you cannot see spaghetti sauce on your cheek.

That's where I come in. I’ve been a bestselling writer and award winning marketing expert for a few decades. I’ll help you see what’s holding you back, and what can best move you forward.

Plus, I’ll help you to know thy you-ier self. And I won't just give you your you-ier fish. I'll teach you how to fish. By sharing how to use AI without getting zombie brain… by tapping into your IA, your Inner Awareness.

**And that's how you Zombie-Proof your business.**

One more thing…

As generating gets easier, your discerning judgment gets more valuable.

As polish gets easier, your unique personality gets more important.

As everyone gets the same tools, what only you can bring gets more essential.

I will help you to build the business that only you could build.

Become impossible to copy.
And easy to choose.

Stop being just another choice. Become their passionate choice.

Stand out. Lure in. Sell more. By becoming YOU-IER.

Zombie-Proof
Your Business