Zombie-Proof Your Business:
A 4-Week Mastermind
AI is turning copy into zombie-speak.
And it's hurting your writing, reach and income.
52% of consumers tune out when they feel AI wrote the content.
Think your audience can't tell? Think again.
77% of marketers believe their AI content is emotionally resonant.
Only 33% of audiences agree.
Learn how to stand out, lure in and sell more, by becoming YOU-IER.
$397
or 2 payments of $207
Fridays at 11am ET: Nov 13 · Nov 20 · Dec 4 · Dec 11 · Only 12 seats
Hosted by Karen Salmansohn
2 million books sold · Substack bestseller
Award-winning Creative Director
My work has been featured in
Oprah The New York Times Psychology Today TIME CNN Fast Company Business Week Today The View
AI has made it easier than ever for everybody to look polished, sound smart and churn out content.
But it raises the big question every business owner is asking right now…
How do you STAND OUT and LURE IN within a sea of sameness?
Answer: you Zombie-Proof your business.
So the right people don't just think, "They're pretty good."
They think, "THAT'S MY PERSON."
And then: "I need this. NOW."
In this 4-week mastermind, I'll help you find the most valuable, memorable, irresistible parts of you. Your you-ier ideas. Your you-ier stories. Your you-ier voice. Your you-ier way of solving problems.
I'll help you clearly see what to keep, toss and sharpen, so you can turn lurkers into fans, fans into buyers and buyers into groupies.
THE PLAN
Four Fridays. Spot. Sharpen. Sell. Grow.
Friday #01 | Nov 13
SPOT
Find the gold you've been overlooking, and the opportunity hiding inside it.
The thing clients always thank you for. The story people repeat back to you. The opinion you keep softening. The skill you dismiss because it's easy for you. The idea you shoved into a Google Doc while you worked on something less interesting.
You don't need to push 12 meatballs halfway up 12 hills. You need to find the one worth pushing.
By the end: you'll know what deserves your attention first.
Friday #03 | Dec 04
SELL
Turn what makes you different into what makes you money.
What people actually want from you. What to charge more for. What to stop selling. What needs a better name. What you're giving away that people would happily pay for. And what your customers are practically begging you to create while you're busy creating something else.
We find the meatball, make people want it, and put a price tag on it.
By the end: you'll see a clearer path from your unique value to actual revenue.
Friday #02 | Nov 20
SHARPEN
Make your difference impossible to miss.
Your positioning, your offer, your bio, your About page, your headlines and how you describe what you do. Sharpened until the right person reads one paragraph and thinks, "Wait. That's my person."
Not louder. Not fake-weird. Not oversharing because somebody on LinkedIn said vulnerability converts. Just more recognizably, memorably you-ier.
By the end: people will have a much clearer reason to remember you and choose you.
Friday #04 | Dec 11
GROW
Get more of the right people finding you, remembering you and buying from you.
Substack, Notes, email, social, collaborations, referrals. Maybe even the thing that was working beautifully until somebody on Instagram declared it dead. Plus how to use AI as an employee, not a replacement personality.
The goal isn't more content. The internet will survive without another carousel. The goal is more of the right you, in front of the right people.
By the end: you'll know what to grow and where to put your energy.
Ready to become profitably you-ier?
Here's everything you get:
8 hours of live Zoom mastermind time
Four 2-hour Friday sessionsHot Throne time every Friday
My eyes, ideas and feedback on your actual business.Replays of every session
Can't make it live? Email me your questions, I'll answer them, and you'll get the recording.A small room
Just 12 people. Because this only works if I can actually pay attention to you.BONUS: Free lifetime access to my $499 Make Profitable Courses program
Everything you need to create, launch and sell your own course.Your Swag Bag: copy I write for you
Once during the 4 weeks, I write something for your business. Your About page, bio, offer description, Substack welcome email or sales page. Your pick.BONUS: Private Substack + Instagram group chats
Get engagement support on your posts, ask questions between sessions, and cheer each other on.
You're basically getting me on retainer for a month, for less than a private session.
Zombie-Proof Your Business
A 4-Week Mastermind with Karen Salmansohn
Fridays · 11am to 1pm ET
Nov 13 Nov 20 Dec 4 Dec 11
(No session on Thanksgiving week)
Only 12 seats
$397
or 2 monthly payments of $207
Safe & secure checkout · Visa · Mastercard · Amex · Discover · PayPal
Bring a friend: when someone you refer joins, you get a free 30-minute private session with me.
Note: purchase is final, because seats sell out and your seat holds a spot someone else could have taken.
ONLY 12 SEATS
When those seats are filled, they're filled. And there's no more room. So hurry!
Bring me your business
Wherever you are…
Just starting? I'll help you build it right from day one.
Been at this for twenty years? I'll help you find the gold you've stopped noticing.
Have an audience but no offer? I'll help you create one people actually want to buy.
Have an offer but not enough audience? I'll help you get it in front of the right people.
Doing pretty well? I'll help you find the next level hiding inside it.
I've built it all for myself… and thousands of clients.
I'm a bestselling author and serial entrepreneur. I've sold over 2 million books, launched my own courses, and built an online business that brings in six to seven figures.
I'll show you, step by step, how to create, launch and sell your products and services. This isn't a course where everyone gets the same worksheet. It's an interactive mastermind where I work on your business, at whatever stage it's in.
Bring me your Substack
Imagine…
Waking up to "You have a new paid subscriber" instead of crickets.
A stranger restacking your post with one line: "You have to read this."
One of your Notes taking off, and hundreds of new readers following you home.
Readers choosing your Substack, even though 20 other writers cover the same topic.
Finally getting paid for the thing that comes so naturally to you that you forgot it was special.
That's what this is for.
I grew my own Substack, The Stand Up Philosopher, to 90K subscribers and a bestseller badge in under two years. Not by gaming the algorithm. By writing essays that sound unmistakably like me.
I'll help you do the same with your posts, your Notes, your About page, your welcome email and your paid offer. Everything that makes a reader hit Subscribe, then Upgrade.
"Karen gave me strategies which quadrupled my course income, and doubled the SEO traffic to my website! At this point she's my number one go-to business consultant!"
Kristine Carlson
Co-author, the Don't Sweat the Small Stuff series
WHY ALL THAT SPAGHETTI IS COSTING YOU MONEY
Stop throwing spaghetti. Find your meatball.
Most smart people I know do the same thing.
They throw spaghetti at the wall. A new offer. A new freebie. A rebrand. Something on TikTok, because somebody said TikTok.
A little of everything sticks a little. Which means nothing really sticks.
AI makes it worse. It's a spaghetti machine. It'll hand you 47 ideas before lunch.
But it can't find your you-ier meatball: the one idea, offer or story that's most uniquely yours. The one people will happily pay for.
I can. It's what I've done my whole career. And I'll train your IA, your Inner Awareness, to spot it too.
Less spaghetti. More meatball. More money.
Most masterminds teach you how to use AI.
I'll teach you how to use your IA,
your Inner Awareness.
So you know exactly what makes you you-ier, and how to use it to stand out and lure in.
Every Friday · 11am ET · 2 hours on Zoom
Everybody gets Hot Throne time. Every Friday.
I teach a short, useful lesson. Then we get to my favorite part: the Hot Throne.
Why a throne? I was going to call it the Hot Seat, but that sounded way too scary. And truly, it doesn't feel like being grilled. It feels like being royalty for a little while. You get my full, loving attention on your business, while everyone else cheers you on.
So bring me the real thing you're wrestling with:
Your website, your offer, your pricing, your Substack
Your new idea, or your old business that's gotten stale
Your "Nobody's buying this and I can't figure out why"
Your "I have 14 ideas and don't know which one to do"
Everyone gets time on the Hot Throne in each of our 4 two-hour sessions.
I'll show you how to upgrade your business or Substack, the way I'd edit a manuscript:
Keep this. Kill that. You're burying the good part. This sounds like everybody else. THAT sounds like you. Why aren't you selling this? There's the meatball.
You'll learn from your own turn and from everyone else's. Seeing somebody else's blind spot has a funny way of making your own visible.
YOUR PART FAVOUR
🎁 Everybody gets a Swag Bag.
Here's the deal:
Once during the 4 weeks, you pick something you need written.
About page
Bio
Offer description
Substack welcome email
Sales page
You give me your page/copy you want polished up you-ier. I write it.
Who's writing it?
A CLIO-winning ex-Creative Director from JWT, Y&R and McCann. The person who's written copy that sold 2 million books.
What would that normally cost?
A lot more than this whole MasterMind.
What do you do?
Copy. Paste. Publish.
That's it. Swag Bag delivered.
BETWEEN FRIDAYS
Your MasterMind doesn't end when Zoom does.
Fridays are the main event. But business questions don't wait politely until 11am Friday. So you also get two private group chats, full of people who actually want you to win.
Your Substack group chat
Post your newest essay or Note, and get your fellow MasterMinders liking, commenting and restacking it.
Ask "Does this headline work?" before you hit publish.
Swap recommendations with writers who get what you're doing.
Your Instagram group chat
Drop your new post or Reel, and get likes and comments right away, when it counts most.
Get quick gut-checks on captions and graphics.
Share wins, panic and memes. Mostly wins.
Engagement → Visibility → Followers → Sales
Your fellow MasterMinders become your first cheerleaders. And cheerleaders are contagious.
"Thank you Karen for alerting me to the many blind spots I had in marketing my courses, which were costing me money. You clearly pointed out a range of money-making opportunities. I'm grateful and speechless. I wish I had come to you sooner."
Dr. Annie Kaszina
Coach and author
WHY ME?
I've been training for this mastermind my whole career.
Before I wrote bestsellers, I spent a decade in advertising as a Creative Director and copywriter at JWT, Y&R and McCann.
I won a CLIO, plus a whole bunch of other awards for my copywriting and design.
My actual superpower: figuring out what makes a product different from everything else on the shelf, then making people notice it and want it. Brands paid me to make them stand out, lure people in and sell, sell, sell.
Then I applied it to my own writing career.
The result? I've sold over 2 million books, written for Oprah and Psychology Today, and built a Substack bestseller with 90K subscribers.
I'm not a marketer who learned to write. I'm a writer who learned to market.
Now I'm excited to apply my superpower to YOU!
Real people, real results, real happy-dancing
Warning: happy tears ahead.
$397 or 2 payments of $207
Fridays at 11am ET: Nov 13 · Nov 20 · Dec 4 · Dec 11 · Only 12 seats
"What blows me away is the amount of personal attention she gives everybody! I've recommended her MasterMind to friends, and they each found Karen's help to be life changing!"
Faith Poe
Past masterminder
Maybe you're thinking…
"But I'm just starting."
Great. Let's keep you from building six months of beige before we fix it.
"I'm not a writer."
This isn't a writing mastermind. We're working on your business.
"I'm not sure what my 'you' even is anymore."
That's literally the first Friday. You're exactly who this is for.
"I've been doing this for years."
Great. You have years of stories, clients and clues for us to mine.
"I use AI all the time."
So do I. This is not an anti-AI club. I'd be kicked out immediately.
"I have too many ideas."
Oh, hello. You're my people. Bring the spaghetti. We'll find the meatball.
$397
or 2 payments of $207
Fridays at 11am ET: Nov 13 · Nov 20 · Dec 4 · Dec 11 · Only 12 seats
$8,000 launches. 6-figure results. Followings through the roof.
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"I am just starting out, with a new website, and thanks to Karen and her brilliant brain I was able to earn over $8,000 in my first course launch. Her lead magnet tips quickly brought me 200 new subscribers in 2 weeks."
Josselyne Herman Saccio
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"Thanks to Karen's Make Profitable Courses Program, I earned $4,200 in revenue on my Beta Launch of my very first course, to a very limited audience, in just a few quick months."
Molly Watts
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"Since joining her MasterMind I always feel in flow with my business. I wish I had signed up sooner."
Melissa Davis
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"With Karen's MasterMind I learned success isn't about luck… but strategy. Karen not only boosted my business and income with 6+ figure results… she boosted my confidence too!"
Jennifer Hill
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"I would have been way off base had I not talked to Karen first."
Patricia Brooks, MSN, APRN
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"Karen helps you understand what's in your way of success."
Vanessa Cameron
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"Karen's skill level is tops! Definitely worth the investment."
Theresa Stahl, RDN, LDN
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"Thanks for being someone who goes the extra mile helping people!"
Camille Virginia
THE SECRET INGREDIENT
Here's what AI can't do. (And what I'll teach you to do.)
AI hasn't lived your life.
It doesn't have your stories, your taste, your values, or your particular way of looking at a problem and saying, "Everybody's looking over there. The interesting thing is over here."
That's your edge.
The catch? It's hard to see what makes you you-ier. In the same way you can't see that pizza sauce smear on your cheek.
That's where I come in. I'll help you know thyself. Thy you-ier self.
Plus I won't just give you your you-ier fish. I'll teach you how to be a you-ier fisherman/fisherwoman.
I'll teach you how to use AI without getting zombie brain… by tapping into your IA, your Inner Awareness.
And that's how you Zombie-Proof your business.
One more thing…
As generating gets easier, judgment gets more valuable.
As polish gets easier, personality gets more valuable.
As everyone gets the same tools, what only you can bring gets more valuable.
So don't spend the next year getting better at sounding like everybody else. Build the business that only you could build.
Be impossible to copy.
And easy to choose.
That's what becoming you-ier does for a business. You're not just another choice. You're THEIR choice.
Stand out. Lure in. Sell more. By becoming YOU-IER.
Zombie-Proof
Your Business
$397
or 2 payments of $207
Fridays at 11am ET: Nov 13 · Nov 20 · Dec 4 · Dec 11 · Only 12 seats
P.S. AI can make anyone sound good. Only you can sound like you. For four Fridays, I'll help you find what to keep, toss, sharpen and sell, so your business becomes unmistakably, profitably you-ier. Join Zombie-Proof Your Business →
Zombie-Proof Your Business · Karen Salmansohn · you-ier.com
Stats: Bynder consumer survey (2024); Billion Dollar Boy creator economy research (2025).