How I Help Brands & Creators Be You-ier
Stop sounding like three other brands in your niche
Build a voice that AI can't flatten & competitors can't fake
Help the audience that wants you… to find you
The problem:
Maybe your audience likes you… but they're not quite obsessed with you.
Maybe your content isn't getting shared enough.
Maybe your social media isn't growing enough.
Maybe your work is technically polished but basically generic.
Maybe you've been running your brand voice through so many AI prompts that you can't remember what you actually sound like.
And people are noticing and running away. Yes, that's happening.
Studies show 52% of consumers disengage when they feel that AI wrote the content.
If you think your audience can't tell when something is AI written… think again.
In a study done by Billion Dollar Boy, 77% of marketers believed their AI content was emotionally resonant. Only 33% of audiences agreed. The rest were either unmoved or unconvinced.
Which is a long way of saying: It pays to sound you-ier.
Who I work with:
Entrepreneurs, businesses, organizations, creators, founders, small agencies, coaches, authors, Substack writers.
Anybody who's building something that depends on sounding like themselves… yet they're accidentally sounding like everyone else.
And with AI becoming so rampant, you risk blending into bland.
Clients come to me for help developing a you-ier verbal and visual voice.
My unique background as a combo of CLIO award-winning copywriter, creative director, and behavioral change expert gives me the ability to help you stand out and lure in.
The work & results:
We start with a 2-hour You-ier Brand Voice Discovery.
I dig deep to find the version of your business that makes your ideal audience say: Oh thank god, finally, a human talking to me. Someone who gets me.
We explore things like:
The pain points your audience is struggling with.
The benefits and results you actually deliver.
The mission underneath your work... the change you're actually here to make in the world.
Your origin story… the very specific, slightly weird reason you/your brand does what it does.
The values you won't compromise on… even if it would be easier.
The voice that's recognizably yours… the rhythm, the vocabulary, the asides, the strong opinions.
The signature concepts and coined phrases that only you could have come up with.
After I excavating your You-ier Brand DNA Portfolio… I then help you rebuild your brand, site, content & offerings around your you-ier verbal and visual voice.
Most clients continue working with me in 1-on-1 sessions… in packages of 3, 6, or 12 months.
Because building a you-ier brand isn't a one-time event. It's a practice.