How I Help Brands & Creators Be You-ier

  • Stop sounding like three other brands in your niche

  • Build a voice that AI can't flatten & competitors can't fake

  • Help the audience that wants you… to find you

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The problem:

Maybe your audience likes you… but they're not quite obsessed with you.

Maybe your content isn't getting shared enough.

Maybe your social media isn't growing enough.

Maybe your writing is technically polished but (sorry!) kind of generic.

Maybe you've been running your writer’s voice through so many AI prompts that you can't remember what you actually sound like.

And people are noticing and running away.

If you feel this way, you might not be imaganing it.

Studies show 52% of consumers disengage when they feel that AI wrote the content.

If you think your audience can't tell when something is AI written… think again.

In a study done by Billion Dollar Boy, 77% of marketers believed their AI content was emotionally resonant.

Only 33% of audiences agreed.

The rest were either unmoved or unconvinced.

Which is a long way of saying: It pays to sound you-ier.

Who I work with:

Most people don't have a voice problem. They have a borrowed-voice problem.

Here's who I see it in most: entrepreneurs, founders, coaches, creators, book authors, Substack writers, small agencies, organizations. Anyone building something that depends on sounding like themselves… and accidentally sounding like everyone else.

Especially now. AI is rampant. Voices are blurring.

The risk isn't bad writing. The risk is blending into bland.

That's what I'm brought in to fix. I help you develop a you-ier verbal and visual voice. I edit. I polish. I coax your actual voice out of hiding and onto the page.

I also build you a custom tool while we work together: a You-ier Brand DNA Diagnostic.

Think of it as DNA sequencing for your brand voice. It separates what's authentically you from what you accidentally picked up from everyone else, so you can stop sounding like a thousand other people in your category and start sounding like the only one.

My background is an unusual combo: CLIO award-winning copywriter, creative director, and behavioral change expert. Translation: I know how to make you stand out, and I know how to lure in.

The work & results:

We start with a 2-hour You-ier Brand Voice Discovery.

I dig deep to find the version of your business that makes your ideal audience say: Oh thank god, finally, a human talking to me. Someone who gets me.

We explore things like:

  • The pain points your audience is struggling with.

  • The benefits and results you actually deliver.

  • The mission underneath your work... the change you're actually here to make in the world.

  • Your origin story… the very specific, slightly weird reason you/your brand does what it does.

  • The values you won't compromise on… even if it would be easier.

  • The voice that's recognizably yours… the rhythm, the vocabulary, the asides, the strong opinions.

  • The signature concepts and coined phrases that only you could have come up with.

After I excavating your voice via my You-ier Brand DNA Diagnostic. I then help you rebuild your brand, site, content & offerings around your you-ier verbal and visual voice.

Most clients continue working with me in 1-on-1 sessions… in packages of 3, 6, or 12 months.

Because building a you-ier brand isn't a one-time event. It's a practice.

Praise from Pros

  • Marie Forleo | NYTimes Bestselling Author

    Karen is a creative force of nature. I simply adore her.

  • Kristine Carlson | NYTimes Bestselling Author

    Karen Salmansohn is the first person I've ever worked with that actually improved my traffic and monetization on my website - as well as upgraded my branding. Karen can help you brand and market yourself and your business in the way you want to be seen--Park Avenue style.

  • Seth Godin | NYTimes Bestselling Author

    If you're not happy with what you're getting, maybe you need a whole new plan. Karen Salmansohn offers you one. Start now.

  • Goldie Hawn | Award Winning Actress & Founder of The Hawn Foundation

    Karen Salmansohn is a big brain in high heels.

  • Tony Hsieh | Founder of Zappos

    Tony Hsieh | Founder of Zappos

    Karen Salmansohn is wildly creative and highly innovative… a creative genius of sorts.

  • Jon Stewart, Emmy Award-winning host of The Daily Show

    Karen Salmansohn has the wit and sass of a stand up comedian.

  • Jen Sincero, NYT bestselling author, You Are a Badass

    Karen, you're brilliant and ballsy and HILARIOUS.

  • Tim Ferriss, NYT bestselling author of The 4-Hour Workweek

    Karen offers research to help you bounce back to an even higher level than your previous bests.

  • Tony Robbins

    Salmansohn reminds us we are in charge of our own destiny. Funny, profound and heartfelt.

Be you-ier. Live better-er.
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