1-ON-1 BRANDING FOR BRANDS, BUSINESSES AND CREATORS
You're the best-kept secret in your industry. That's not a compliment.
Let's make your brand impossible to ignore, and easy to choose.
I'll help you build a you-ier brand that AI can't flatten and competitors can't fake, so the right people find you, remember you and buy from you.
CLIO-winning Creative Director
2 million books sold
1.5M Followers
15 minutes. No pressure. Real answers.
Karen Salmansohn
"In just a 3-hour consultation, she uncovered my true passion and mission, steering me in an exciting direction. Without her, my message would still be a jumble in my head."
Barbara Turley, CEO, The Virtual Hub
AS SEEN IN
It's not just what you got.
It's how you package it.
Maybe your audience likes you…
But they're not quite obsessed with you.
They read your posts, nod politely and keep scrolling.
They'd recommend you, if they could explain what makes you different.
Or maybe your brand is…
Technically polished, but (sorry!) kind of generic.
Run through so many AI prompts, you can't remember what you actually sound like.
Looking a lot like three other brands in your niche. Same promises. Same stock photos. Same "passionate about helping you thrive."
Go ahead. Keep blending in. Your competitors appreciate it.
You're not imagining it. And your audience isn't either.
52%
of consumers tune out when they feel AI wrote the content.
77%
of marketers believe their AI content is emotionally resonant.
33%
of audiences agree.
Bynder consumer survey (2024); Billion Dollar Boy creator economy research (2025).
Somewhere, AI just wrote your exact
tagline for 3,402,981 other people.
Congrats on being #3,402,982.
Most people don't have a voice problem. They have a borrowed-voice problem.
Entrepreneurs. Founders. Coaches. Creators. Authors. Substack writers. Small agencies and organizations. Anyone whose business depends on sounding like themselves, and who's accidentally started sounding like everyone else.
AI is rampant. Voices are blurring. The risk isn't bad writing. The risk is blending into bland.
If anyone could have written it, everyone will scroll past it.
That's what I'm brought in to fix. I coax your real voice out of hiding, then build your brand around it: your words, your look, your offers, your whole vibe.
WHY ME?
I spent a decade making big brands irresistible. Then I did it for my own.
I was a CLIO-winning copywriter and Creative Director at JWT, Y&R and McCann Erickson. My job: figure out what made a product different from everything else on the shelf, then make people notice it and want it.
Then I turned that skill on myself:
Your brand is so safe, vanilla thinks it's boring.
Safety is the new stupid. You gotta WOW or die.
I'm also a behavioral change expert. Translation: I don't just know what makes people stop scrolling. I know why.
2M
books sold, 40+ titles
1.5M
social media followers
Oprah + Psychology Today
columnist
90K+
Substack subscribers, with a bestseller badge
Your brand isn't just competing with other brands. It's competing with everything on their phone. Including a baby otter holding hands with another baby otter.
Don't let the otters win.
How we make you you-ier
#1 The You-ier Brand Voice Discovery (2 hours)
I dig in to find the version of your business that makes your ideal client think, "Oh thank god. Finally, someone who gets me." We explore:
The pain points your audience is struggling with
The results you actually deliver
The mission underneath your work
Your origin story, the very specific, slightly weird reason you do what you do
The values you won't compromise on, even when it'd be easier
Your signature concepts and phrases, the ones only you could have come up with
#2 Your You-ier Brand DNA Diagnostic
Think of it as DNA sequencing for your brand voice. It separates what's authentically you from what you accidentally picked up from everyone else.
#3 The rebuild
We rebuild your brand, website, content and offers around your you-ier verbal and visual voice.
#4 Ongoing support
Most clients keep working with me in 1-on-1 packages of 3, 6 or 12 months. Because a you-ier brand isn't a one-time makeover. It's a practice.
Stop selling what you do.
Start selling what only YOU can do.
Your voice and message
Warning: your bio may cause drowsiness. Let's fix that.
Your brand story and positioning
Headlines, taglines and bios that sound like you
Signature phrases and concepts people remember
The difference between "intrinsic" and "extrinsic" emotional writing (and why it matters)
Your look and your website
Your visual voice: colors, fonts, images, the whole vibe
A website that's memorable and turns visitors into buyers
Sales pages that actually convert
SEO, so the right people can find you
Your growth and sales
You have 14 ideas. One of them is worth a fortune. Let's find it.
Your 6-to-8 figure idea, and an action plan
Lead magnets that build your list
Emails, subject lines and sequences that get opened
Social media that earns engagement, not just likes
CLIENT BESTSELLER + SPEAKER SUCCESS STORY
Same great content. Better packaging.
Kristin Barton Cuthriell came to me with a book called "10 Practices to a Happy Healthy Life." Good content. Forgettable title.
I helped her narrow her focus to one clear idea and a new name: The Snowball Effect. Then I designed her logo, her book cover, and the banners for her website and Facebook page.
The result? An Amazon bestseller, talks to audiences coast to coast, articles in The Huffington Post, and a spot as the quoted expert in Fox News Magazine.
“You can have the best content in the world, but without the right packaging it will go undiscovered.”
Kristin Barton Cuthriell, author of The Snowball Effect
What my clients say
“Karen is a master at SEO and branding. Her high level writing skills have greatly improved my website's impact and profits.”
Kristine Carlson, co-author of Don't Sweat the Small Stuff
“So many people who have seen my site have told me, 'WOW, it's amazing!' She came up with words and language I never would have thought of.”
Susie Lang, portrait photographer
“Her meticulous attention to detail and ability to capture our unique essence in social media, email marketing, and website design are unparalleled.”
Tom & Teresa Shantz, founders of TNT Spirit Works
“She basically taught me how to present myself as an author in a way that will make me stand out!”
Leslie Kuster, author of 7 Keys to 7 Figures
“Karen helped me get clarity on my messaging and marketing.”
Val Ries, author of Chief Inspiration Officer
“She helps me to know what I don't know that I don't know.”
Amy Wong, founder of Always On Purpose
“If you're not happy with what you're getting, maybe you need a whole new plan. Karen Salmansohn offers you one. Start now!”
Seth Godin, bestselling author of Linchpin
“Want to find your inner brand and monetize it… Karen Salmansohn will wow you with her creativity and business insights.”
Stella Grizont, Ladies Who Launch
“She's a rockstar at igniting your sense of what's possible, then sharing the tools to get you there.”
Jonathan Fields, author of Uncertainty
RATHER WORK IN A SMALL GROUP?
Trending audio won't save your business. Being unmistakably YOU-ier will.
The Zombie-Proof Your Business MasterMind: four Fridays, twelve seats, Hot Throne time for everyone, every session. Plus I personally write one piece of copy for you: your About page, bio, offer description or sales page.
Be impossible to copy.
And easy to choose.
Your competitors are getting more polished every day.
That's exactly why the way to win is getting more you.
Book a free 15-minute call.
We'll figure out what's making you blend in, and what to do first.