There's a version of you that's slightly smaller than the real one.
You know the one.
The version that edits itself before speaking.
That follows someone else's template because it feels safer.
That version is exhausting.
And it's costing you more than you think.
Not just in happiness.
In connection. In impact.
In the satisfaction of feeling like
your life actually belongs to you.
There's a word for the antidote:
You-ier.
Be You-ier. YOU-ier. you-IER. You-IeR. YoU-iER. yOu-ieR. YoU-iEr. You-ier.
What You-ier Means.
You-ier is not about being louder.
It's not about oversharing.
It's not about being weird for the sake of being weird.
It's far simpler than that.
You-ier is the specific combo of your values, your voice, your perspective.
Your way of seeing the world. Expressed fully. Without apology.
It's what a person sounds like when…
they stop trying to sound like everyone else.
It's what a brand looks like when…
it stops trying to appeal to everyone.
It's what an office culture feels like when…
your core values stop simply living on a poster…
and start living inside people.
You-ier is the MOST YOU version of yourself.
And it’s the most fulfilling version you can be.
Here's what I've noticed after 30 years of helping people & brands find their voice:
The things you think are too weird to say out loud?
Those are usually the most memorable things about you.
The bold opinions you hesitate to share?
Those are the ones that make people think: finally, someone who gets it.
The quirks you've been editing out of your conversions, leadership or brand?
Those are the exact things your people connect with most.
Plus in today’s AI world, it’s important to remember…
AI will never have your unique quirks.
Your specific way of seeing things.
Your particular combo of experiences, obsessions, values & opinions…
that make you irreplaceably & irresistibly YOU-ier.
So be careful with AI.
Use it to research. To draft. To edit. To save time.
But do NOT use AI to think for you.
Be a critical thinker.
Question everything.
Because in a world where everyone sounds the same,
the most valuable thing on earth is a person who doesn't.
What Happens When You're You-ier.
Why?
Because you're no longer trying to appeal to everyone….
which only keeps you hidden from everyone.
When you dare to be you-ier, you find your people.
And your people find you.
And you build brands, products, services that last…
because they’re built on a more real, stronger foundation.
Plus you stop feeling like you're performing your life.
And start feeling like you're fully living it.
So life feels more meaningful.
Stop shrinking. Stop mumbling. Stop settling.
Be bigger. Be bolder.
Be you-ier.
The You-ier Method.
You-ier isn't just a concept.
It's a methodology.
For brands & entrepreneurs:
I help you to find your you-ier brand voice.The one that makes your audience think:
Finally, someone who gets it.
Then we build your messaging, your content, your promises, your offerings… all around your you-ier brand identity.
The result?
You stop trying to appeal to everyone. And your ideal audience starts finding you.
For companies & their leaders:
I help you to build a genuinely you-ier work culture.
Where your values aren't just printed on motivational posters in a room.
They're living inside the people in the room.
The result?
Your best people want to stay because they feel seen & valued. And your company connects better to your customers too.
For people
& relationships:
I help you to identify what makes you specifically, irreplaceably you.
Your core values.
Your natural voice.
Your real perspective.
Then we build your life and schedule around THAT.
The result?
A life that feels like yours. Days that feel meaningful. Deeper relationships with people who actually get you.
The Person
Behind You-ier.
Hi, I’m Karen Salmansohn. Multi-bestselling author. Behavioral change expert. 2 million books sold. Columnist for Oprah & Psychology Today. 1.5 million Instagram and Facebook followers. My work has been covered by the New York Times, Business Week, Chicago Tribune, Los Angeles Times, Philadelphia Inquirer, Time, Marie Claire, Fast Company, InStyle, Self, ELLE, the New Yorker, and then some.
My books have been called “self help for people who wouldn’t be caught dead doing self help” … because I deliver psychological and philosophical insights with a wink of irreverent humor.
I've always been fascinated by human behavior.
I’m part research geek, part philosopher, part comedic instigator. Oh, and, I have a platonic crush on Aristotle. (So much so, I named my son "Ari" as a wink to Aristotle!)
Things that make me you-ier:
I have strong opinions about the correct number of pillows on a bed (many, don't fight me), any book longer than 300 pages (I’ve got things to do), how dogs are better than humans (obviously), anyone who's "not really a coffee person" (suspicious), whether God is embarrassed by us (some days, yes), and the word tushie (it's just a cute word. I like saying it.)
Want to be You-ier?
Here are 3 Ways To Hire Karen.
You-ier Brand Consulting
For entrepreneurs, authors companies. Anyone who wants to ensure that their brand does NOT sound like everyone else's. I dig deep & help you find your you-ier voice. Build your messaging around it. Help you stop chasing the wrong people & start magnetizing the right ones.
You-ier Executive Coaching
For leaders who are tired of performing their role and ready to actually inhabit it. We get specific about who you actually are. What you actually value. How to lead from that place of inner power… and build a life and career that feels genuinely yours… while inspiring your team to do the same.
You-ier Keynotes &
Workshops
Bring Karen in to speak at conferences, corporate events & leadership summits. Your audience will laugh. They'll think. They'll leave asking themselves one urgent question: am I being you-ier enough? Then do something about it. Topics: leadership, work cultures, meaningful living.
What People Say
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Marie Forleo | NYTimes Bestselling Author
Karen is a creative force of nature. I simply adore her.
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Kristine Carlson | NYTimes Bestselling Author
Karen Salmansohn is the first person I've ever worked with that actually improved my traffic and monetization on my website - as well as upgraded my branding. Karen can help you brand and market yourself and your business in the way you want to be seen--Park Avenue style.
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Seth Godin | NYTimes Bestselling Author
If you're not happy with what you're getting, maybe you need a whole new plan. Karen Salmansohn offers you one. Start now.
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Goldie Hawn | Award Winning Actress & Founder of The Hawn Foundation
Karen Salmansohn is a big brain in high heels.
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![Tony Hsieh | Founder of Zappos]()
Tony Hsieh | Founder of Zappos
Karen Salmansohn is wildly creative and highly innovative… a creative genius of sorts.
